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Preventing misleading GF labelling claims

20 December 2016

 

Allergen Bureau, Coeliac Australia, Coeliac New Zealand and Australian Food and Grocery Council joint statement to prevent misleading labelling claims

 

The ‘gluten free’ market is growing in both Australia and New Zealand and in response to this growth the Allergen Bureau, Coeliac Australia, Coeliac New Zealand and the Australian Food and Grocery Council have issued a statement to provide some clarity around ‘gluten free’ claims in the hope it may help food manufacturers and retailers better understand how best to label their products to provide useful information for consumers with food related diseases, allergies and intolerances. Certain food products sold in Australia and New Zealand have been found to carry both a ‘gluten free’ claim as well as a precautionary ‘May contain gluten’ statement. These contradictory statements can be confusing to consumers and contribute to lack of confidence in labelling. They may also be in breach of both countries’ fair trading legislation (there to prevent misleading and deceptive conduct) with the potential for significant penalties.*

 To read more head to the Allergen Bureau's website here.

 

*Courtesy of the Allergen Bureau